Month: September 2017

“If you’re looking for a good night’s sleep, this is not the hotel for you.

It’s hard to imagine a more damaging review than this. It’s not surprising that that review provide to be a turning point for that particular hotel. What is surprising is that it signalled a positive change in the hotel’s fortunes.

How so?

Realising that they simply couldn’t afford to do nothing, the hotel acted. They invested in creating a number of quiet rooms for their guests. And the positive impacts have been significant:

  • Zero complaints from guests in the quiet rooms
  • A positive marketing edge over neighbouring hotel.
  • The ability to offer a blissful night’s sleep in the centre of London
  • A tangible shift in the happiness of guests, and the morale of staff

Given the various ways in which external noise, especially in London, is on the rise – with an expected increase in air and road traffic – this is a problem that is likely to escalate. And if you doubt how important noise is to hotel guests, consider this.

  • Noise was and is the major complaint among hotel guests
  • Only 25% of noise complaints are reported


Want a few more details? Consider these:

  • 68% of hotel guests are more likely to leave a negative hotel review after a bad experience than they are to leave a positive review after a good experience
  • 86% of people are less likely to recommend a hotel if they had a bad noise-related experience
  • 82% of people are less likely to stay in a hotel if they see multiple bad reviews

And if you’re living in an area where the outside noise level is seriously disrupting your home life, then things can get even more complicated.

This was exactly the situation for a client who lived in (add location) and their young family was struggling to sleep at night. As the level of noise reduction needed was over 30dB – that’s effectively a case of reducing the noise to ONE THOUSANDTH of its original level – then a sash window was not going to be enough.

So this was the dilemma our client faced:

  • On the one hand, they needed a level of noise reduction not possible with a traditional sash window – even with our own acoustic sash windows.
  • On the other hand, they needed to ensure that the outside aesthetic of the house was not at odds with the the rest of the house – or the wider conservation area.

Happily we had a solution: a high performance window. Two key things to know here about this window:

  • It is able to reduce the decibels by a massive 51dB.
  • And even though it operates like a casement window (opening inwardly), its appearance mimics a sash window – so it looks perfectly in keeping with the rest of our client’s home.

In addition, there have been multiple other benefits for this client – in terms of increased security, and enhanced thermal protection and reduced heating bills. It’s another example of just how bespoke all our windows are; no two are the same.

And the moral of this story is. If you’re in a similar situation, the best solution may be one that you didn’t imagine existed: a sash window that isn’t!